Personalized URL as a DIRECT RESPONSE MARKETING Solution
Access pURL by Code
Personalized Landing Pages or Personalized URL's are powerful marketing opportunities. Leads are presented with an invitation to go to a web page that contains a customized message. The created Personalized Landing Pages can contain single pieces of data, for example the contact's first name, or more complex and targeted messages with unique graphics, text, and data present on the page. The benefits of Personalized URL's include:
Improved Response Rates
Increased Lead Conversions
Multifaceted Variable Information Publishing options providing Relevant Content in response to Preferences
Prospect Details immediately routed to Sales and Marketing
Robust Contact Response Forms: easily associate fulfillment based on response; customizable questions
Multilevel Detailed Reporting (measuring results in real-time): who clicked where; when they clicked the link; where the contact went; complete results reporting.
1. Generate Perzonalized URL's
The mail list is used to generate Personalized URL's for each individual.
Unique passwords are automatically generated for privacy.
Resulting data - ready to go to press with Personalized URL's.
2. Build VIP Landing Pages
Create VIP Landing Pages that integrate the look-and-feel and the personalized nature of the direct mail piece.
Personalize each responders online experience with Data driven variable text and imagery or separate versioned pages.
Profile responders, collecting qualifying information and preferences.
Create marketing triggers - automated variable data emails to respondents.
The VIP Landing Pages can be accessed through www.yourname.com/John.Smith
or www.yourname.com/axZ34d2gK in order to assure the privacy of each Landing Page.
Instead of appending the given code (here for example: axZ34d2gK) to the URL,
the user can also login in order to access his VIP Landing Page.
4. Empower Marketing Users with Real-time Results
Real-time Campaign Dashboard created for every campaign with your own branding!
Provide Dashboard access to your marketing clients as part of your value-added service.
Deliver hot leads via automated distribution via email.
Real-time reports on responses, on-line activity, questionnaire results.
5. Build a Better Business
Stay ahead of the competition by offering cross-media campaigns now!
Ease of use and no capital investment means its easy to get started.
Great marketing results means your clients will stick with you.
SKEPSIS Consult's services ensures success.
Personalized URL technology allows you to automatically generate a unique Web addresses for every
individual in your mail file. Using variable data printing, each personalized URL is then printed on
the corresponding piece going out to each recipient.
When the recipient types the URL into their Web browser, they're taken to a personalized landing page
where he or she can then see their own "private screening" of your offer, product or service.
According to a recent Direct Marketing Association study, more than one out of three direct mail
recipients prefer to respond online. And if it involves a personalized Web page, you naturally
increase your chances of getting the recipient's attention and response.
Personalized URL's also provide invaluable analytics. The technology behind it allows you to generate
powerful reports to gain immediate insight into the campaign's effectiveness. You can often track
results by individual responder, visitor profile or any other criteria.
Inquiries can be routed to the appropriate sales representative via a CRM system, email or cell phone.
And knowing which recipients have visited their personalized landing pages, and who has clicked through, can enable you to better focus your follow-up efforts.